Reed Kroloff is Principal of Jones-Kroloff Design Services, which, in addition to its own design work, advises a range of clients on architect selection and design strategy, including among others, the Army Corps of Engineers (USA), the Ministry of Culture of the Federal Government of Mexico, and the Whitney Museum of American Art. He is an independent architectural consultant and commentator.
He was Director of the Cranbrook Academy of Art and Museum in Bloomfield Hills, MI, USA from 2007 until mid-2014.
He was Dean of Architecture at Tulane University in New Orleans (2004-07). He arrived at Tulane just before Hurricane Katrina and helped lead the School to recovery and prominence in the post-storm environment and played a significant role in the citywide planning and rebuilding efforts.
Reed Kroloff received a Bachelor of Arts from Yale University in 1982 and a Master of Architecture from the University of Texas at Austin in 1986. He was a recipient of the prestigious Rome Prize from the American Academy in Rome in 2003. From 1986 to 1987 he was a lecturer of interior design at the University of Texas and he has served in various roles at Arizona State University (ASU) since 1989. At ASU, he received the first-ever “Award for Academic Excellence” from the Arizona chapter of the American Institute of Architects. He also practiced architecture in Texas and Arizona (1993-96).
He was Editor-in-Chief of Architecture magazine and a leader in professional design. Under his direction, Architecture received more awards for editorial and design excellence than any magazine of its type, and quickly became the country’s leading design publication. He serves on numerous boards and advisory councils, ranging from the United States General Services Administration Register of Peer Professionals to the Public Architecture Foundation.
Reed Kroloff was a member of the Holcim Awards jury for region North America in 2005 and 2008. He was a member of the Academic Committee of the 2nd International Holcim Forum Urban_Trans_Formation held in Shanghai (2007), and moderated the workshop Temporary Urbanism: between the permanent and transitory.
He was moderator of the 2nd Holcim Roundtable for Sustainable ConstructionRe-materializing Construction held in Einsiedeln, Switzerland in 2015, and was a Lab Operator in M-Lab dedicated to medium-scale projects at the 1st “Next Generation” Awards Lab held in New York City in September 2015.
Reed Kroloff was the Conference Chair and a Mobile Workshop Expert at the 5th International Forum for Sustainable Construction dedicated to “Infrastructure Space” held April 7-9, 2016 in Detroit, USA.
He is an Awards Ambassador supporting the LafargeHolcim Awards for Sustainable Construction.